Why Military-Focused Marketing Works

Military families have unique housing needs and search behaviors:

• Often relocate with 30-90 days notice
• Search remotely before PCS
• Rely heavily on word-of-mouth
• Active in military community groups
• Value military-friendly landlords
• Make decisions quickly

Targeted marketing reaches them where they are and speaks their language.

Online Marketing Channels

Military-Specific Listing Sites

PCS Pal (You're here!)

• Dedicated to military housing
• BAH calculator integration
• Base proximity search
• Military-friendly filters